Summary
Aarhus Soup is a grassroots, crowdfunding initiative which brings together community-building, entrepreneurship and yes, a hearty bowl of soup, to bring creative ideas to the Aarhus collective.
*concept created by the C_CUBE project incubator
Collaboration outcome
Thanks to Mønes X C_CUBE collaboration, the concept of Aarhus Soup got expanded with the promotional video series. Each of the participants receives the opportunity to pitch the project on-set. Through the professional guidance & mentorship during the shoot, the idea gets visualised in brand new way.
1. Pre-production rider + interviews
2. Strategy and script planning
3. Pitch practice
4. 'Creation Hub' - ideas coming to live
Innovative & agile approach
Due to the fairly short notice from the project applicants, Mønes was striking for the optimisation of the production stages. Together with C_CUBE creative team, we managed to create a unique repetitive formula, where we trigger the emotional attachment to the dilemma tacked by the pitcher.
We don't want to answer - we prefer to highlight the crucial questions.
We believe this is the most iterative way to lay out the ground for a successful event pitch.
Future?
The concept of Aarhus Soup is a beginning of a tremendous international journey for the entrepreneurs from all around the world. The management team is currently working on the European expansion to France, Poland & Spain.
Creative studio based in Aarhus, Denmark